Drive Environmental Impact with Fair Trade Certified™

Protect Producers, Products and the Planet

Report: Fair Trade and the Connection between Planet and People


Businesses drive impact and profits when they work towards environmental, social, and governance (ESG) goals. By sourcing sustainably, brands join important environmental work that benefits industry, producers, consumers, and the planet.

Fair Trade USA™ helps businesses show leadership and win consumer trust by helping them demonstrate a positive impact on environmental and social issues. That’s because the Fair Trade Certified label represents your commitment to a better future, where the coconut farmers in the Philippines are safe during typhoon season and Mexican produce feeds the U.S. and Mexico.

When consumers see a product with the Fair Trade Certified seal, they trust it was made according to rigorous social, environmental, and economic standards that protect the livelihoods of farmers, fishers, and other producer communities. In fact, 66% of consumers recognize the Fair Trade Certified label and 1 in 3 feel its essential to their purchase.1

Yet, fair trade is more than a seal of approval - it’s a strategy that protects producers and the environment, ensures supply chain resiliency, and drives profits.

Dollars do more with fair trade. Sustainable investments surged worldwide by more than a third from 2016, reaching $30 trillion by the start of 2018.2 That’s trillions of dollars in profits and environmental impact for purpose-driven businesses.

Sustainability sells. Fair trade works.


Download this report to learn more about:

  • Fair trade protects not just the people behind your products, but the local environment as well

  • Your fair trade can drive sales and impact through meeting ESG goals

  • Stories of positive environmental impact from coffee farms in Honduras to factories in India and beyond


Great challenges lie ahead. But there’s hope for brands, consumers, producers, and our planet if we all commit to supporting both planet and people.


1. Fair Trade USA Consumer Insights Report

2. GreenBiz